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5 Steps to Drive Your Yield Strategy

Intro

It seems that each year brings new challenges to colleges and universities trying to yield their classes. Whether its lower high school graduate numbers, an influx of less-committed student applicants from app pushes, or unexpected FAFSA challenges that discourage students and families, it’s clear that enrollment teams need strong yield strategies. 

This action plan will walk you through the important steps to perform a yield analysis and develop your most effective yield marketing plan. By the end of these six chapters, you will have what you need to empower your team to successfully engage the right students in the right ways to maximize your yield.

Chapter 1

Understanding What Yield Season Really Means

If you’ve worked in higher education for more than a year, you know the significance of May 1. May 1 is the finish line of the yield season race—the time to find out if all the effort you’ve invested the previous few months to engage students has paid off. Even if your college has rolling admissions, May 1 is an important milestone to mark your progress and likelihood of achieving your enrollment goals.

But what if you view the yield season as a marathon and not just a sprint? What if you can invest in students along their college search journeys, rather than ramp up efforts for a brief time in hopes to yield more students?

Your applicants aren’t waiting until they receive their acceptance letters from your college to narrow down their college decision lists. They’ve started from the exploration stage, and you should be there along the way to support and guide them.

Are the spring months important to your yield efforts? Definitely. But that can’t be the only time your team is thinking about yield, or you will lose students to competitors who are recognizing the importance of each interaction.

It’s time for you to yield students all year, and this action plan was written to empower you to do just that.

Let’s get started by reviewing the top three yield mistakes that we see colleges and universities making when it comes to yield. 

Now that we’ve covered when yield season is and the top errors to avoid, it’s time to discuss how to create a successful yield strategy.

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Continue Reading: 5 Steps to Drive Your Yield Strategy

Complete the short form below and we’ll email you a link to this full action plan, which includes four additional chapters to help your team drive yield. Also included is a checklist of steps to help your enrollment team get started.