ENROLLMINUTE with CHRIS TYBURSKI

Maximize Your Competitive Advantages to Drive Enrollment

Are you maximizing your competitive advantages to drive enrollment?

Tap into higher education’s top solution for easy-to-read, detailed reporting on your funnel performance, your competition, and your students.

Access one place for you and your team–as well as academic leadership and marketing colleagues–to better understand how you’re performing, identify growth opportunities, and gain competitive insights to help your institution stand out and achieve its enrollment goals.

TRANSCRIPT – click video above to watch.

Hi. My name is Chris Tyburski, vice president for higher education consulting here at Encoura, and I'm bringing you today's Enrollminute.

The higher education marketplace is highly competitive and crowded. If you develop your marketing materials without considering external factors, you're going to fall behind. Knowing who your competitors are isn't sufficient. You have to understand them and distinguish yourself from them. But where do you begin?

First, recognize that your competitors change over time, and not all of them target the same students in the same markets. You want to regularly use tools like the National Student Clearing House, the ACT Freshman Class Reports, IPEDS, and others to validate your dataset on a regular basis.

And if you're an Insights Cloud user, Encoura consolidates this data into our competitive Insights Reports.

Once you've identified your competition, study them. Sign up for their mailings, discreetly visit their open houses, ask your recruiters to gather their promotional material at college fairs. Assign a team member to check out their website, and report back on key messaging.

Ensure that your team knows more than just your competitors' names. They need to really grasp how those rivals are attracting students.

Lastly, make sure to differentiate yourself. If your research leads you to think, hmph, these emails sound a lot like ours, that's a gigantic red flag. Your goal isn't to blend in, it's to stand out and beat your competition.

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