Quickly & Easily Visualize Digital Marketing Campaign Results
Access easy-to-understand, detailed reporting of your Encoura digital marketing campaigns to assess performance and make strategic decisions for future marketing..
Clean and Clear Digital Campaign Results
Leverage your Digital Solutions Reporting dashboards to access campaign analytics that drive past campaign evaluation, future campaign planning, funnel assessment, budget allocation, and leadership presentations.
Visualize Your Overall Campaign Performance
- Explore a summary of all your Encoura Digital Solutions to assess the outcomes of your campaigns, including an overview of your interest, engagement, and brand recognition changes.
Track Progress Toward Campaign Goals
- Quickly identify how far you’ve progressed toward your campaign goals, and how many impressions are still needed to achieve success.
Confidently Prepare Team or Leadership Presentations
- Export campaign results to easily share reports and make presentations for your enrollment team, marketing team, board, or leadership.
Reveal Results and Key Insights From Specific Campaigns
Identify Important Campaign Metrics
- Review the results of your display, search, and video campaigns, including specific metrics on impressions, clicks, clickthrough rates, and actions.
Strategically Evaluate Your Campaign Performance
- View campaign performance by ad creative, monthly trends, location, keyword, action taken, and more to effectively plan future campaigns.
Filter Campaign Results for Deeper Insights
- Filter your results by campaign type, funnel solution, student type/cohort, and more to gain a deeper understanding of how your campaigns are supporting your marketing and enrollment goals.
2024 Digital Marketing Trends for Higher Education
Each year, Encoura’s Digital Solutions team releases a list of digital marketing trends, providing insight into top strategies enrollment and marketing teams should focus on. There are several trends of note in 2024, including preparing for a new generation of students on your campus—Generation Alpha. As your team dives into this action plan, you’ll learn what we know, what to focus on, and how to apply this at your institution.
2024 Digital Marketing Trends for Higher Education
Each year, Encoura’s Digital Solutions team releases a list of digital marketing trends, providing insight into top strategies enrollment and marketing teams should focus on. There are several trends of note in 2024, including preparing for a new generation of students on your campus—Generation Alpha. As your team dives into this action plan, you’ll learn what we know, what to focus on, and how to apply this at your institution.
Get Started
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!