Identify Your Best Market Opportunities with Market Insights™

Understand your market and your competition to strategically plan for enrollment success.

Take Your Team to the Next Level of Planning With Insights Cloud™

Insights Cloud will empower you to take your strategic planning to the next level with all Market Insights has to offer. Get the ability to monitor your funnel, create customized goal trackers, view digital marketing analytics, understand your student search ROI, and receive strategic enrollment consulting to advance your team’s strategies and implementation.

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Market Analysis

Visualize five years of historical market data from Encoura, ACT®, and National Student Clearinghouse® to inform your future recruitment strategies.

Save Time

Easily manage and understand your data. Filter by academic programs, interests, demographics, or religious affiliations, and Market Insights will automatically visualize your choices with a map and graphs.

Plan With Confidence

Know exactly where prospective students within different demographics have interest in a specific academic program. Plan where you’ll invest in marketing and travel to best reach these students.

Empower Your Entire Team

Get detailed data on your enrollment performance, demand, and competition for each high school you visit. Equip your entire recruitment team with solid intelligence before they hit the road.

Competitor Insights

Explore insights revealing your top competition and comparing your current and historical results to theirs.

Know Your Competition

Know exactly how your enrollment compares to the institutions that are your competition—and even more, learn who you’re competing against for specific students in specific areas.

Identify New Markets

Develop a solid recruitment plan by combining recent demand trends for a specific academic program, locations where your school has the most interest already, and details on competitors in that market.

See Detailed Competitor Information

Get detailed insights on your competitors, from the national to the high school level to boost your marketing and prepare admissions counselors to have more strategic conversations with students.

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Ahead of the Competition

This partnership with Encoura has really benefited us. The last couple of years have been tough on most schools, but the information we get–and the quality of the students we get from the Encoura programs–have a much higher propensity to engage and yield.”
Dean of Admission, University of Tulsa
Dean of Admission, University of Tulsa logo
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Get Started with Market Insights

Encoura is ready to empower you with the industry’s leading market insights to achieve your institution’s goals. Reach out to us today!