Next-Level Data Science

Search Smarter with Encoura's Predictive Models

Encoura’s predictive models empower your enrollment team to search smarter, expand your brand's reach, and optimize yield to successfully make your class every year.

Leverage Industry-Leading, Proprietary Machine Learning

Unlike older regression-based models, Encoura’s solutions use advanced machine learning to deliver more accurate, actionable insights—helping you optimize every stage of your enrollment funnel.

Strategically Approach New Markets

Identify students with a higher likelihood of interest in institutions like yours—so you can expand your reach, enter new markets with confidence, and connect before your competitors do.

Increase Brand Awareness in New Markets

Build brand awareness and affinity by identifying students who are most likely to engage with schools like yours—so you can focus your efforts where they’ll have the greatest impact.

Support & Enroll Your Students Who Need It Most

Pinpoint students at risk of not enrolling to prioritize outreach—build a stronger applicant pool, shape your class with intention, and support students through to enrollment.

Maximize Resources. Optimize Enrollment.

Turn Insights Into Action Across Every Stage of the Funnel

Encoura’s predictive models empower your enrollment team to search smarter, expand your brand's reach, and optimize yield to successfully make your class every year.

Smart+^®

Search Smarter, Shape Your Class

Encoura’s Smart+ connects you to students who are most likely to enroll in your school–saving you time and money–while ensuring your staff is building connections with the right students.

Opportunity+^™

Elevate Your Brand, Expand Your Reach

Encoura’s Opportunity+ identifies students who are up to 3x more likely to be interested in schools like yours–as well as students willing to travel for college– giving your institution the chance to reach these students ahead of the competition.

Yield+^™

Optimize Yield, Make Your Class

Encoura’s Yield+ equips you to quickly identify students who have the highest likelihood to enroll and those who will enroll with more support from admissions staff, empowering you to engage these students and achieve your enrollment goals.

Prioritize with Precision

Smarter Recruitment Starts Here

See how Wagner uses predictive models to guide recruitment strategy, personalize outreach, and ensure high-interest students don’t slip through the cracks.

The Smart+® predictive model and Enrollment Lens® allow us to create real strategies and truly connect with our community, rather than try to make educated guesses from general population characteristics of different markets."

Director of Admissions, Southern Connecticut State