Maximize Resources. Optimize Your Enrollment.
Encoura’s predictive models empower your enrollment team to search smarter, expand your brand's reach, and optimize yield to successfully make your class every year.
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Optimize Your Enrollment With Next-Level Data Science
Encoura’s predictive models enable your institution to focus your resources on confidently building, growing, and making your class. Encoura’s predictive models narrow your institution’s focus on top-enrolling prospective students, allowing you to reach the right students in current and new markets, and optimize your yield strategy. With Encoura, your institution will maximize resources and optimize enrollment.
Smart+®
Search Smarter, Shape Your Class
Encoura’s Smart+ connects you to students who are most likely to enroll in your school–saving you time and money–while ensuring your staff is building connections with the right students.
Opportunity+™
Elevate Your Brand, Expand Your Reach
Encoura’s Opportunity+ identifies students who are up to 3x more likely to be interested in schools like yours–as well as students willing to travel for college– giving your institution the chance to reach these students ahead of the competition.
Yield+™
Optimize Yield. Make Your Class.
Encoura’s Yield+ equips you to quickly identify students who will enroll with more support from admissions staff, empowering you to engage these students and achieve your enrollment goals.
Predictive Models Overview
Empower your team with the combined benefits of Smart+, Opportunity+, and Yield+.
Unlike other models that rely on statistical regression methods, Encoura predictive models leverage modern data science techniques proven to be much more accurate to improve your institution's funnel.
Identify students with a higher likelihood of interest in schools like yours and reach students ahead of the competition.
Build brand awareness and relationships with prospective students who are interested in brands like yours.
Build your ideal applicant pool to shape your class and achieve your enrollment goals. Throughout the recruitment cycle, identify students at risk of not enrolling in your college so your team can better support these students and ensure they commit to your institution.
