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Digital Marketing Trends for Higher Education

Connecting with students online is hard—what worked last year may not work this year. Complete the form to get access to the latest digital advertising trends specific to student recruitment, developed by higher education digital marketing specialists.

- FEATURING DATA ANALYSIS & EXAMPLES FROM -

Made for Higher Ed Enrollment Marketing

What's in This Guide

Created by Encoura's higher ed digital advertising experts, this Action Plan dives into the top 5 digital trends for higher education marketing.


Each trend is backed by research and includes examples from colleges and universities who are on the leading edge. Also included is a quick-start checklist to help you put recommendations into action.

Higher Education Marketing Agency

About Encoura

You may know Encoura as an education technology company that provides software and consulting services, but we're also one of the best higher education marketing agencies.


By combining extensive research with media strategy, professional design and real-time reporting, we're able to deliver industry-leading student recruitment marketing services.

Grounded in Research

Insights are powered by industry-leading Eduventures Research

Real-World Examples

See trends illustrated through examples from leading colleges & universities

Actionable Advice

Don't just see the trends, prepare to make the most of them

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Digital marketing has empowered me to use the data I have in the funnel more effectively."
Cairn University
Cairn University logo
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We’ve seen real success in our ability to use digital marketing to increase applications, and also to broaden our audience demographics."
Louisiana State University Shreveport
Louisiana State University Shreveport logo
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Because of our digital campaigns for our online program, we are even experiencing a halo effect with a 25% year-over-year increase for the on-campus program that we did not digitally market."
USC Rossier School of Education
USC Rossier School of Education logo

Digital Marketing for Universities

Digital Marketing Trends for Higher Education

Student recruitment, university branding and digital marketing go hand-in-hand, but your advertising strategies need to match student preferences and behavior to be effective. Stay ahead of the curve with this Action Plan from Encoura, one of the best marketing agencies for colleges.