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Higher Education Marketing Agency

Digital Marketing  for Every Stage of the Funnel

You may know Encoura as an education technology company that provides software and consulting services, but we're also one of the best higher education marketing agencies.

By combining extensive research with media strategy, professional design and real-time reporting, we're able to deliver industry-leading student recruitment marketing services.

Custom Digital Advertising Solutions

Reach Students and Reach Your Goals

Your institution is unique, and so are your goals. From application generation to improving yield, expanding into new markets, and more, we'll work with you to design a campaign that fits your budget and objectives.

An Extension of Your Team

Expert Advice & Guidance

Our goal is to be an extension of your team. Each of our partners has a dedicated media strategist assigned to work alongside them. We'll provide recommendations to optimize campaigns and work together with you to achieve the best results.

Optional Creative Serivces

Stand Out With Custom Creative

Short on time or staff? No problem. Our talented and experienced team has a solid record of designing ads that get results. We're here to support you from message development to creative direction and ad design.

DETAILED, REAL-TIME REPORTING

Reporting You Can Use and Understand

You can't improve anything you're not measuring. Beyond access to a detailed, real-time reporting dashboard, we'll work with you to analyze your results and make recommendations for campaign performance.

FREE RESOURCE

Digital Marketing Trends for Higher Education

Connecting with students online is hard—what worked last year may not work this year. Complete the form to get access to the latest digital advertising trends specific to student recruitment, developed by higher education digital marketing specialists.

Made for Higher Ed Enrollment Marketing

What's in This Guide

Created by Encoura's higher ed digital advertising experts, this Action Plan dives into the top 5 digital trends for higher education marketing.


Each trend is backed by research and includes examples from colleges and universities who are on the leading edge. Also included is a quick-start checklist to help you put recommendations into action.

Grounded in Research

Insights are powered by industry-leading Eduventures Research.

Real-World Examples

See trends illustrated through examples from leading colleges & universities.

Actionable Advice

Don't just see the trends, prepare to make the most of them.

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Get Started!

Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!