Prospective Student Brand Research™ Survey
Eduventures Prospective Student Brand Research helps colleges and universities truly understand what prospective students think, feel, and expect. By uncovering how students view your institution, including their top-of-mind word associations and how you rank against your direct competitors, this research takes the guesswork out of your marketing and recruitment.
With these insights, you can shape your admissions messaging to match what students are focused on, from their career goals to their campus interests. Ultimately, it gives you a clear view of Student Mindsets, application behaviors, and college plans, allowing you to build authentic connections that turn prospects into applicants.
2027 Participation Dates
| Round | List of Students Due | Student Audience | Data Available |
|---|---|---|---|
| 1 | Sept. 2, 2026 | All Prospective Student Inquiries | December 2026 |
| 2* | Oct. 21, 2026 | All Prospective Student Inquiries | February 2027 |
*NOTE: For the second round, institutions have the option to participate in Institutional Send, where the survey invitation is distributed via your CRM/SIS between November 2-13.
Our team will review your submitted student list and follow up with the level of insight and support appropriate for your results. Initial data from the first student list will be available beginning in December 2026, with final data available in February 2027.
Strengthen Your Survey Results
We highly recommend that all participating institutions send additional email invitations to the Prospective Student Brand Research Survey through their own CRM/SIS to strengthen response rates.