What if the impact of a high school visit did not end when the college representative walked out the door?
This webinar will offer practical suggestions for creating more meaningful recruitment visits, informed by insights from more than 1,600 high school counselors, along with findings from students and families. Together, they reveal a college search environment shaped by financial barriers, limited access to guidance, confusion about available pathways, and families navigating an increasingly complicated process.
These findings invite enrollment and admissions teams to rethink one of their most familiar outreach practices: the high school visit. Ultimately, participants will learn how to turn recruitment visits into opportunities to build college-going capacity.