Go beyond the traditional higher education CRM
Deliver transformative experiences at scale with insights, personalized engagement, and streamlined processes to improve enrollment and retention with a CRM for higher ed solution built on Microsoft Dynamics 365.
Tambellini Group Star Chart
Industry Recognition
for Reach
Boost student enrollment
From managed marketing campaigns and personalized outreach to helping prospective students navigate the admissions process, Reach streamlines application management and enrollment trends analytics to give your institution full visibility across each prospective student at every stage of the enrollment funnel.
Elevate student success
Reach brings student data and support together in one place. With built-in student advising tools and native Blackboard integration, advisors gain a complete view of each student’s engagement and performance—empowering proactive outreach, faster interventions, and more time to focus on driving student success.
Increase alumni and constituent engagement
Give advancement teams the tools to deepen relationships and grow philanthropy with less complexity. Combine AI-powered advancement CRM, marketing automation, engagement and giving in a single solution to streamlines operations, reduce costs, and drive more meaningful constituent connections.
Enjoy a flexible, scalable, AI-powered CRM
Experience the power of unity as Reach revolutionizes campus management across multiple colleges and departments with one integrated, AI-powered CRM solution that scales to meet your institutional needs. Say goodbye to fragmented systems and hello to seamless collaboration and increased productivity as Reach centralizes data flow and enhances operational efficiency.
Solution Capabilities
To give you insight into the rich capabilities Reach offers, we’ve organized them according to four actionable outcomes: boost student enrollment, elevate student success, increase alumni and constituent engagement, and enjoy a flexible, scalable, AI-powered CRM.
Boost Student Enrollment
Prospective Student Management
Streamlined prospective student management with integrated communication tools to enhance recruitment efforts.
Applicant Portal
On-line applicant portal providing real-time updates, document tracking, and personalized communication to facilitate the interaction with prospects.
Applicant Scoring Models
Data-driven engagement scoring models to maximize focus on best-fit applicants.
Admissions Management
Streamlined application and admissions management with automated application workflows, centralized application reviews, personalized applicant engagement, and analytics for full visibility across the enrollment funnel.
Premium Capability
Enrollment and Marketing Strategy
Tailored enrollment support to identify growth opportunities, generate leads, and nurture through to matriculation via Enrollment Coaching.
Elevate Student Success
Student Management
Centralized student information with tools for tracking academic progress, managing interaction with advisors, and delivering timely support.
Advising Portal
Dedicated on-line advising portal for students to access curated resources, schedule meetings with advisors, and outreach tools for support.
Student Scoring Models
Advanced student scoring models to identify at-risk students and personalize interventions for student success.
Student & Faculty Surveys
Automated surveys for students and faculty, who drive continuous improvement and engagement.
Blackboard LMS Insights
Key academic engagement and performance indicators from Blackboard integrated in the student success workspace to help advisors deliver personalized support at every step of the term.
Premium Capability
Virtual Student Support
Tailored, 24/7 support services via chat to ensure learners progress toward their goals.
Increase Donor & Constituent Engagement
Premium Capability
Alumni & Constituent Management with Raise
Centralized alumni and constituent relationship management with workflows, built-in analytics, and personalized communications for targeted solicitations, improved receipting, matching gift, and donor stewardship.
Premium Capability
Advanced Alumni and Constituent Management Training and Adoption
Accelerate Raise adoption across your institution through expert training and other key resources to support your constituent relationships.
Flexible, Scalable, AI-powered CRM
E-mail/SMS Campaigns & Automation
Comprehensive campaign management with automated email and SMS communications, segmenting, and performance tracking.
Microsoft Copilot
(Gen AI Assistant)
Simplify everyday CRM tasks to generate emails, create target segments, build journeys, and summarize content with Copilot - Microsoft's Generative AI assistant seamlessly available in Reach.
Enhanced Productivity and Collaboration with Microsoft
Purpose-built capabilities for higher education integrate seamlessly with Outlook, Teams, Power BI, Power Automate, Power App, and other Microsoft tools for enhanced productivity and collaboration.
Premium Capability
Advanced CRM Training and Adoption
Accelerate Reach adoption across your institution through expert training and support your enrollment efforts.
Premium Capability
Managed Services
Leverage Anthology expertise to help your team after Reach’s implementation, or on day-to-day operations. Our skilled consultants enhance your solutions and support you in efficiently accomplishing your goals.
"By using Reach and being able to target students and talk to them based on who they are and what they’re interested in, we’re able to tell our story a lot better than we had in previous products."
Director of Strategic Enrollment Technology
Institutions Using Reach
Get Started
Encoura is ready to empower you with Reach to achieve your institution's engagement and advancement goals. Reach out to us today!