Search Smarter With Smart+®

Tap into higher ed’s most accurate data science to connect with high school students who are most likely to enroll at your college or university.

The Challenge

Enrollment teams have limited time, staff, and budget to meet rising enrollment goals each year. How do you decide which students to engage?

Encoura's Solution

Encoura connects you to students who are most likely to enroll in your school–saving you time and money–while ensuring your staff is building connections with the right students.

Smart+ from Encoura is the only predictive model that assigns a score to millions of students nationwide to determine their likelihood to enroll—all before you purchase your search list.

Maximize Your Search ROI With the Smart+ Predictive Model

Focus your recruiting efforts on the top-performing prospective students who are most likely to enroll in your institution.

Proprietary Machine Learning

  • Unlike other models that rely on statistical regression methods, Smart+ leverages modern data science techniques that are proven to be much more accurate.

Most Inclusive & Diverse Data Set Nationwide

  • Powered by your past enrollment records, industry data, and insights from the ACT and Encoura college planning programs.

Access Over 10,000 Data Points

  • Access to over 10,000 points per student for an in-depth analysis of common characteristics that would flag a particular student as more likely to enroll.


encoura quote image
The Smart+® predictive model and Enrollment Lens® allow us to create real strategies and truly connect with our community, rather than try to make educated guesses from general population characteristics of different markets."
Director of Admissions, Southern Connecticut State
Director of Admissions, Southern Connecticut State logo
encoura quote image
The Smart+® predictive model and Enrollment Lens® allow us to create real strategies and truly connect with our community, rather than try to make educated guesses from general population characteristics of different markets."
Director of Admissions, Southern Connecticut State
Director of Admissions, Southern Connecticut State logo
get started

Get Started

Encoura is ready to empower you with Smart+ to achieve your institution’s enrollment goals. Reach out to us today!