Enhance Your Recruitment With Enrollment Marketing Services

Take your prospective student and family marketing to the next level with strategic campaigns that define your audience, develop an effective marketing mix, and apply best practices and research to drive engagement through each stage of the funnel.


Empower Your Team to Achieve Your Enrollment Goals

Encoura Enrollment Marketing Services provides an omnichannel approach tailored to your institution​ that ensures your marketing campaigns are effective at identifying and engaging ideal prospective students and families.

Engage Students Every Step of the Way With Customized Email Marketing

Successfully reach your enrollment goals each year with proven email marketing designs, messaging, and communication flows that speak to what students and families need to hear throughout the enrollment cycle. From initial outreach to responsive communication flows, Enrollment Marketing Services boosts your inquiry generation, application generation, yield, and melt prevention efforts year after year.



Inquiry Generation - Email

Emphasize your institution’s strengths and values in order to motivate students to connect. Encoura Enrollment Marketing Services’ campaigns with Briar Cliff have led to a 77% inquiry-to-applicant conversion rate!

Indiana University–Purdue University Indianapolis

Inquiry Generation - Student Break Flex Email

Connect with students at the times most important to their college search processes with flex emails, like Encoura Enrollment Marketing Services and IUPUI did with this winter break outreach.


Yield - Parent/Guardian Email

Ensure you’re creating your strongest communication flows for parents/guardians–as well as for students–by including emails like this one that Encoura Enrollment Marketing Services made with The University of Maine to highlight the information families need to help their students yield.

Encoura Enrollment Marketing Services collaborates with its partner institutions to achieve their enrollment goals through award-winning marketing.

Showcase Your Institution’s Best Attributes With Engaging Direct Mail

Ensure your direct mail–from postcards to invitations–employs research-backed designs and messaging to communicate the information students and parents care about most. Encoura Enrollment Marketing Services partners with your team to show students your college’s top features in materials that they can continue to view and share.



Inquiry Generation - Tech Decals

Grab the interests of your prospective students with creative mail pieces–like this one where Encoura Enrollment Marketing Services included vinyl decals for students’ tech devices–to boost your inquiry generation. CIA saw a 66% increase in click rates and an additional 17% gain in landing page engagement from this outreach!


Application Generation - Postcard

Help students see themselves fitting in at your school by highlighting your current student body and campus experiences to generate applications, like Encoura Enrollment Marketing Services did here with the University of Southern Mississippi.


Application Generation - Leaflet

Distinguish your institution’s mailers in students’ mailboxes with pieces that pique their interests using strategic sizing, layouts, graphics, and messaging–like this one that Encoura Enrollment Marketing Services made with Converse College to encourage applications and visits.

Stand Out to Students and Families With Captivating Print Solutions

Win the attention of your readers with beautifully designed print pieces that spotlight your institution’s important information. Encoura Enrollment Marketing Services also helps you optimize landing pages connected to your print collateral, maximizing your engagement.



Recruitment Collateral - Viewbook

Confidently create university viewbooks that will stand out from the competition with clean designs, bold branding, and engaging graphics that appeal to today’s prospective students, like this one designed by Encoura Enrollment Marketing Services with USCB.


Program Collateral - Honors Guide

Boost program or organization interest and enrollment with eye-catching, sleek collateral that quickly communicates the benefits to the reader, like Encoura Enrollment Marketing Services did with USCB’s honors program here.


Program Collateral - Acceptance Guide

Give your admitted students confidence to enroll with acceptance guides that easily walk them through next steps and deliver important dates, like Encoura Enrollment Marketing Services created here with USCB. Use QR codes to keep printed information digestible and clean.

Reach Students Where They’re Most Engaged With Encoura Digital Solutions

Strengthen your marketing campaign strategy by adding digital marketing to your email and print outreach. Stand out from the competition by delivering highly relevant and targeted digital marketing messages directly to your prospective undergraduate or graduate students’ phones, tablets, and computers, including custom audience targeting, residential targeting, social media advertising, and more.



Inquiry Generation - Social Media Advertising

Strengthen your Enrollment Marketing Services strategy with digital marketing, like this social media video that Encoura Digital Solutions created for Loyola University Chicago to generate inquiries and visits by engaging prospective students on their favorite apps.

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There’s an ability that the Enrollment Services team gives us to see data, interpret it, and make strategic changes accordingly that has helped maximize our strategies."
VP for Enrollment Management, University of Northwestern, St. Paul
VP for Enrollment Management, University of Northwestern, St. Paul logo

Get Started With Eduventures® Mindsets

In this free resource, we cover how to use the Mindsets across your communication touchpoints. This allows you to personalize your communications and conversations by speaking directly to what’s important to your prospective students.

An Extension of Your Marketing Team

When you partner with Encoura Enrollment Marketing Services, we’ll seamlessly integrate our campaigns into your current marketing plan to meet your institution’s unique enrollment goals.

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Dedicated Team of Experts

Your dedicated media experts will work alongside you, designing creative, developing strategy, and adjusting campaigns while keeping up with market changes.

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Research-Backed Approach

Our services are built on a foundation of research into student experiences, motivations, and behaviors, as well as industry-leading market and program research.

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Professional Design & Copywriting

Our team has the expertise—and award-winning results—on creative elements that work. We can provide copy and design for your ads or mock-up your ideas.

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Streamlined & Integrated Campaigns

We develop your strongest campaigns by maintaining consistency in your creative and messaging with your current marketing plan across all formats–print, digital, and email–to boost engagement and funnel growth.

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Detailed, Real-Time Reporting

We provide results in real time, which means you can track the success of your campaigns throughout their cycle. Follow your students through the funnel and make changes that can lead to higher results.

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Get Started

Encoura is ready to empower you with Enrollment Marketing Services to achieve your institution’s goals. Reach out to us today!