DIGIAL MARKETING REPORTING
Quickly & Easily Visualize Digital Marketing Campaign Results
Access easy-to-understand, detailed reporting of your Encoura digital marketing campaigns to assess performance and make strategic decisions for future marketing.
Clean and Clear Digital Campaign Results
Track Progress Toward Campaign Goals
Quickly identify how far you’ve progressed toward your campaign goals, and how many impressions are still needed to achieve success.
Visualize Your Overall Campaign Performance
Explore a summary of all your Encoura Digital Solutions to assess the outcomes of your campaigns, including an overview of your interest, engagement, and brand recognition changes.
Confidently Prepare Team or Leadership Presentations
Export campaign results to easily share reports and make presentations for your enrollment team, marketing team, board, or leadership.
Reveal Results and Key Insights From Specific Campaigns
Identify Important Campaign Metrics
Review the results of your display, search, and video campaigns, including specific metrics on impressions, clicks, clickthrough rates, and actions.
Strategically Evaluate Your Campaign Performance
View campaign performance by ad creative, monthly trends, location, keyword, action taken, and more to effectively plan future campaigns.
Filter Campaign Results for Deeper Insights
Filter your results by campaign type, funnel solution, student type/cohort, and more to gain a deeper understanding of how your campaigns are supporting your marketing and enrollment goals.
Reach Students Where They are Engaged Most
Your team has big goals — like increasing applications and preventing melt. Encoura is ready to partner with you to reach students, their families, and alumni with timely messaging that matters most.
Get Started
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!