Lay the foundation for enrollment growth and sustainability.
How do you create a data-informed strategic enrollment plan that meets enrollment goals, optimizes your academic offerings, and achieves long-term sustainability? How can you take a holistic, institution-wide view that includes key areas such as institutional branding, financial aid, and student retention?
Explore these critical topics at the 2026 Encoura Strategic Enrollment Planning Executive Forum. This interactive event for campus leaders will offer two days of key strategies, innovative ideas, insightful discussions, and candid exchanges on the challenges that enrollment leaders face. Our time together will lay the foundation for data-driven strategic enrollment planning that paves the way for your institution's growth and longevity.
Forum Registration
1-2 registrants – $695/per person
3+ registrants – $595/per person
Bring a team to spark discussion and create momentum for implementing new strategies.
Forum Location
Marriott New Orleans
555 Canal Street
New Orleans, LA, 70130
Encoura Special Rate: $168
Available until November 13. Rooms may sell out sooner—please make your hotel reservations early.
Who should attend?
For maximum benefit, bring your entire cabinet or executive leadership team to evaluate high-impact strategies that cross divisional lines.
- Presidents and Chancellors
- Chief Enrollment Officers and Vice Presidents for Enrollment
- Provosts and Chief Academic Officers
- Chief Student Success Officers and Vice Presidents of Student Affairs
- Chief Financial Officers
- Chief Advancement Officers and Vice Presidents of Advancement/Development
Agenda overview
Tuesday, December 1
| Time | Event |
|---|---|
5:00 p.m. | Opening Reception & Dinner |
Wednesday, December 2
| Time | Event |
|---|---|
8:30 a.m. | Check In & Breakfast |
9:30 a.m. | Welcome & Introductions |
10:00 a.m. | Strategic Enrollment Planning and How It Fits in the Enrollment Maturity Model Dawn Fortin Mattoon, Vice President, Strategic Enrollment Services Emily Ross, Eduventures Senior Analyst |
10:30 a.m. | Planning and Preparing for a Strategic Enrollment Plan Bridget Kurkowski, SVP, Enrollment Services |
11:00 a.m. | Team Time Where is your institution within the Enrollment Maturity Model? Is your institution ready for SEP? Start building the framework. |
11:15 a.m. | Break |
11:30 a.m. | The Academic Portfolio: A Driver of Enrollment Strategy Jessica Ickes, Vice President, Marketing and Research Services |
12:00 p.m. | Team Time What needs to be addressed when reviewing your academic portfolio? Do you have what you need to get started? |
12:15 p.m. | Hosted Lunch |
1:30 p.m. | From Price to Value: Rethinking Affordability and Aid Emily Coleman, SVP, Financial Aid & Modeling Services |
2:00 p.m. | Team Time What opportunities and challenges are within your pricing and aid strategy? Do you have what you need to get started? |
2:15 p.m. | From Enrollment to Completion: Retention as a Strategic Priority Wes Butterfield, Senior Vice President, Retention Services |
2:45 p.m. | Team Time Are your retention numbers helping or hindering your enrollment strategy? Do you have what you need to get started? |
3:00 p.m. | Break |
3:15 p.m. | The Full Enrollment Portfolio: Planning Across Populations and Modalities |
3:45 p.m. | Team Time Is there an opportunity to expand your focus of growing enrollment? What populations/modalities should you focus on? |
4:00 p.m. | SEP Is Never Finished: Goals, Evaluation, and Evolution Dawn Fortin Mattoon, Vice President, Strategic Enrollment Services |
4:30 p.m. | Team Time Do we have what we need to get started? When we get home, where do we start? |
4:45 p.m. | Wrap Up Bridget Kurkowski, SVP, Enrollment Services |
5:00 p.m. | Closing Reception |
6:00 p.m. | Dinner in New Orleans |
Thursday, December 3
| Time | Event |
|---|---|
9:00 a.m.-12:00 p.m. | Team Planning Time (Optional) Work with your team on developing a plan to take back to your institution. Encoura team members will be available to support you and answer any questions. |
Register now for the
Strategic Enrollment Planning Executive Forum