Maximize Resources. Optimize Your Enrollment.

Encoura’s predictive models empower your enrollment team to search smarter, expand your brand's reach, and optimize yield to successfully make your class every year.

Which Predictive Model Is Right for Your Institution This Year?

Predictive models now play an essential role for most colleges and universities to achieve their enrollment goals. With different models focusing on unique funnel stages, which of Encoura's predictive models would best empower your teams to hit your goals this year? Answer these three questions to find out!

Optimize Your Enrollment With Next-Level Data Science

Encoura’s predictive models enable your institution to focus your resources on confidently building, growing, and making your class. Encoura’s predictive models narrow your institution’s focus on top-enrolling prospective students, allowing you to reach the right students in current and new markets, and optimize your yield strategy. With Encoura, your institution will maximize resources and optimize enrollment.

Smart+®

Search Smarter.

Shape Your Class.

Smart+ connects you to students who are most likely to enroll in your school–saving you time and money–while ensuring your staff is building connections with the right students.

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Inquiry+™

Optimize Your Efforts.

Accelerate Conversion.

Encoura’s inquiry-to-apply model, Inquiry+, predicts which students are most likely to convert to an applicant or an admit and which students require further engagement from your team to move down the funnel.

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Search+™

Focus Geographically.

Grow Strategically.

Search+ identifies geographic areas with strong potential to generate applicants across your prospect data sources, helping you target search campaigns more effectively and make the most of your investment.

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Opportunity+™

Elevate Your Brand.

Expand Your Reach.

Opportunity+ identifies students who are up to 3x more likely to be interested in schools like yours–as well as students willing to travel for college– giving your institution the chance to reach these students ahead of the competition.

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App+™

Optimize Applications.

Maximize Enrollment.

Encoura’s applicant-to-enroll predictive model, App+, predicts an applicant's likelihood to enroll before admission, helping your team forecast the incoming class and focus outreach on students who may benefit from added attention.

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Yield+®

Optimize Yield.

Make Your Class.

Encoura’s Yield+ equips you to quickly identify students who have the highest likelihood to enroll and those who will enroll with more support from admissions staff, empowering you to engage these students and achieve your enrollment goals.

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Award+™

Strategically Award Aid.

Maximize Enrollment.

Encoura’s financial aid optimization model, Award+, enables your team to strategically allocate financial aid awards and maximize enrollment.

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Predictive Models Overview

Empower your team with the combined benefits of Smart+, Opportunity+, and Yield+.

Leverage Industry-Leading, Proprietary Machine Learning

Unlike other models that rely on statistical regression methods, Encoura predictive models leverage modern data science techniques proven to be much more accurate to improve your institution's funnel.

Strategically Approach New Markets

Identify students with a higher likelihood of interest in schools like yours and reach students ahead of the competition.

Increase Awareness of Your Brand

Build brand awareness and relationships with prospective students who are interested in brands like yours.

Support & Enroll Your Students Who Need It Most

Build your ideal applicant pool to shape your class and achieve your enrollment goals. Throughout the recruitment cycle, identify students at risk of not enrolling in your college so your team can better support these students and ensure they commit to your institution.

“This year, we are at a 10-year enrollment high for our traditional program. That has been a phenomenal feat. Not only that, for the first time ever in the university’s history, we have increased male enrollment. Bucking the national trends for overall enrollment, and also specifically male enrollment, is a testament to the work that we’ve been doing with Encoura.”

Huston-Tillotson University

Get Started

Encoura is ready to empower you with the industry’s leading enrollment platform to achieve your institution’s goals. Reach out to us today!