Omnichannel Marketing for Program Awareness & Inquiry Generation
Build Demand for the Programs You Want to Grow
Build awareness and generate demand for priority graduate, adult, and online programs with a coordinated strategy informed by your market and enrollment goals. Encoura brings together research, strategy, creative, digital, and personalized outreach to reach the right prospects, communicate what sets your programs apart, and turn interest into inquiries.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
One Connected Approach to Enrollment Growth
Omnichannel Marketing combines research, strategy, creative, digital marketing, and personalized engagement to grow priority programs. Market insights guide where to focus, helping you reach the right audiences, build awareness, and generate inquiries.
Research & Insights
Identify market opportunities, understand prospective student needs, and inform program positioning.
Strategy & Planning
Prioritize programs and audiences and build an enrollment strategy around where you need to grow.
Creative & Messaging
Develop integrated messaging that communicates program value consistently across channels.
Digital Marketing Activation
Reach and engage prospective students with targeted digital strategies designed around your programs and audiences.
Lead Qualification & Enrollment Coaching
Connect performance insights across the strategy and continually refine your approach.
Optimization & Reporting
Connect performance reporting with strategic insights and continuous optimization to strengthen results over time.
Build Awareness for Priority Programs
Put priority programs in front of prospective students with coordinated campaigns that highlight their value and build demand in the markets where you want to grow.
Michigan State University
Create Visibility Among Qualified Prospects
Michigan State University used digital lead generation and SEO to build demand for its M.S. in Business Data Science & Analytics. Multi-channel campaigns reach high-intent prospects based on interests, behaviors, and geographic markets, with the goal of generating qualified applicants and driving program enrollment.
Turn Program Interest Into Inquiries
Connect with interested prospects through relevant messages and clear next steps across channels, encouraging them to request information and explore your programs further.
Syracuse University, Whitman Online MBA
Find High-Intent Prospects — and Give Them a Reason to Engage
Syracuse University’s Whitman School used a multi-channel digital strategy to build demand for its Online MBA and reach high-intent prospective students. Program-specific messaging across search, social, and landing experiences highlighted benefits and encouraged prospects to request information and become qualified leads.
Get Started!
Encoura is ready to empower you with forward-thinking marketing strategies to achieve your institution’s goals. Reach out to us today!