Market and Program Viability Analysis
Understand the viability of establishing new programs in specific markets.
Evaluate the Potential Viability of Markets for Select Programs
Strategic institutions are mindful of their current market and regularly evaluate the potential of new markets. Resources must be invested smartly so you can establish a new academic program with confidence.
Encoura’s Market and Program Viability Studies can assist you in evaluating the potential viability of markets for select programs where you may be interested in expanding.
This analysis can help your institution answer critical key questions:
- Is the market size sufficient and favorable to support this program in this region?
- Can the labor market support new graduates from this program in this region?
- Is there room amongst competitors who already offer this program?
- How do we differentiate the program among competitors?
- Are there other market mediators that we should be aware of that may impact the viability of this program in this region?
Evaluate Market Viability to Promote Program Success
Market and Program Viability Studies are designed to address your institution’s specific research questions but typically include:
Regional Economic Health, Market Size, and Strength Analysis
Labor Demand Analysis
Competitive Assessment
Identification of Additional Market Mediators
Get Side-by-Side Guidance From and Experienced Consultant
Throughout the process, your Encoura consultant works with you to guide the research, interpret the findings and recommend strategies as you consider. Every step of the way, you’ll understand the importance of the data and how you can act on it.
Talk With Our Experts Today
Take a big step toward understanding the viability of your programs and markets. Ask for a complimentary consultation with Encoura’s experts.