Recruit the Next Generation
Leverage the industry’s leading research on today’s students & families to refine your brand and enroll your best classes year after year.
Understand Today’s Students & Parents to Drive Successful Recruitment
Most colleges and universities think that the traditional and transfer student markets are homogeneous by nature. Rather, institutions that stay in touch with the next generation’s expectations and needs–and that acknowledge the increasing role families play in decision making–will be most successful in building their brands and incoming classes.
Reach Students with Messaging That Matches Their Goals
Encoura Eduventures Research has identified six Student Mindsets™ that reveal what motivates Gen Z students and what they want from college. Use these research-based personas to align your messaging with students’ academic, career, and college experience goals, strengthen engagement, and support your enrollment goals.
Get Started!
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!