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5 Tips to Connect With Graduate and Adult Learners Through Digital Ads

These five tips will help your institution strategically choose—and use—the right tactics and data to stand out from your competition while delivering targeted messages to graduate and adult learners wherever they are.

Proven success

Revitalizing Graduate Enrollment

Watch to see how USC Rossier partnered with Encoura to boost applications to their online doctoral program by 100% and on-campus applications by 25%.

Connecting Research & Practice

About Encoura

We connect colleges and universities to their best-fit students through research, data science, marketing services, and consulting.


Encoura combines insight from Eduventures—higher education’s leading research and advisory services partner—with proven digital advertising strategies to help our partners reach their enrollment goals.

Request Your Free Resource

5 Tips to Connect With Graduate and Adult Learners Through Digital Ads

Discover five strategies to reach graduate and adult learners, stand apart from competitors, and deliver messages that drive engagement.