Where your informed decisions begin

Thank you for meeting with us!

We value working together to achieve your goals. Although today's meeting was virtual, we're excited to connect in person in the future.

In the meantime, we've collected some resources below we think will be helpful to you. Please reach out if you have questions.

We also invite you to check out our event schedule to see where we'll be over the next few months—we'd love to connect.

Wagner College

Overcoming Higher Ed’s Climate to Exceed Enrollment Goals

Although this past recruitment cycle brought new obstacles to colleges across the country, Wagner College’s commitment to understanding its students and making data-informed decisions resulted in it exceeding its enrollment goal by 12%.

Solutions for Every Stage of Your Funnel

When students and colleges are the best fit for each other, everyone wins. To make that a reality, higher education institutions are partnering with Encoura to leverage expert technologies & services that transform enrollment.

Colleges and universities using the Encoura Platform & services will better understand their markets, students, and competition–while meaningfully engaging students and families–to achieve their goals year over year.

Yield-Boosting Resources

5 Steps to Drive Your Yield Strategy

This complimentary action plan will walk you through the important steps to perform a yield analysis and develop your most effective yield marketing plan.

Optimize Yield. Make Your Class.

Learn about Encoura’s newest predictive model, Yield+™, a machine-learning admit-to-enroll model that identifies opportunities to improve yield performance.

3 Digital Marketing Tips to Effectively Engage Students and Families

Parents and guardians are a critical partner in students' college choice. In this short video, you’ll learn how to include the entire family in your digital marketing efforts throughout the yield season.

Student Sentiment Trend Report 2024: Preparing for Gen Alpha

Eduventures® 2024 Student Sentiment Trend Report pinpoints the unique preferences and behaviors of today’s new generation of high school students and identifies the most effective strategies to recruit and engage them.

Digital marketing has empowered me to use the data I have in the funnel more effectively."

Cairn University

We’ve seen real success in our ability to use digital marketing to increase applications, and also to broaden our audience demographics."

Louisiana State University Shreveport

Because of our digital campaigns for our online program, we are even experiencing a halo effect with a 25% year-over-year increase for the on-campus program that we did not digitally market."

USC Rossier School of Education

Encoura provides custom solutions aligned to your unique challenges and goals, delivered by enrollment & marketing experts.

Largest Sole-Source Proprietary Database

Leverage the largest sole-source proprietary database, drawing insights and data from our ACT & Encoura college planning programs.

Industry-Leading Research

Gain industry insights and action steps from expert research analysts and proprietary market data.

Strategic Enrollment Consulting

Partner with the most seasoned enrollment professionals in the industry to ensure you have a team member who is always tracking funnel growth opportunities.

Forward-Thinking Marketing Solutions

Stay confident that your marketing will connect with the next generation of students with innovative tactics from your dedicated marketing strategists and creatives.

Full-Funnel Approach

Equip your team with data, technology, and strategies to reach your goals for every stage of the funnel and achieve enrollment success.

Get Started

Encoura is ready to connect with you to get started on your best yield strategy. Reach out to us today!