3 Tips to Strengthen Your Brand Over the Summer
Stay engaged with prospective students and their families! Encoura's Digital Solutions, like residential targeting, empower your team to keep your institution top of mind where these families are spending the most time.
TRANSCRIPT – click video above to watch.
Hi, I'm Brittany Leiva here with today's Digital Enrollminute.
Summer is a prime opportunity to connect with prospective students through strong brand messaging and clear positioning. While building brand awareness is key to driving inquiries, what sets you apart is making sure students see themselves in your institution's story.
Here are three strategies you can use to strengthen your brand and build student loyalty over the summer.
First, engage students early and authentically.
Gen Z and Gen Alpha want authenticity and connection. Give them a real feel of your campus through social media, videos, and especially in the case of rising seniors, in person experiences like tours and summer programs.
Second, get your message in front of new markets.
Reaching new markets is key to filling the top of your funnel, but it often means facing tougher competition and lower brand awareness. One powerful way to break through: residential targeting. Connect with students and their families at home on their most used devices. Our partners have seen up to five times engagement with this strategy.
Third, engage with families.
Families play a major role in the college search process, so it's key to reach both students and their support systems. Streaming TV ads let you connect with households on the apps they already use, like Hulu and YouTube TV. This offers precise targeting, real time metrics, and budget efficiency.
With these strategies in place, you can take advantage of the quieter summer months to build brand awareness and help students see themselves at your school.
