3 Ways to Maximize Engagement with Digital Campaigns

TRANSCRIPT – click video above to watch.

Hi. I'm Bri Weight. I'm the digital regional director at Encoura, and I'm here today with a Digital Enrollminute.

Standing out amongst your competitors can be really challenging. However, if you have the right ads on the right platforms, you can really strengthen your engagement to your prospective students.

So here are three ways to maximize engagement with digital campaigns.

So as we all know, in the digital space, you only have a few seconds to grab the student's attention. So you want to make sure your message is clear, concise, and to the point.

For example, if you want to promote your study abroad program, make sure the imagery and the tagline reflect that program. Or a specific open house coming up, make sure we have that event date listed so clearly on the digital ad so the students understand what that next step is in this digital experience.

Once you have your messaging in mind, it's really important to understand the audience that you're trying to reach and which platforms to target them on.

For example, if you're targeting nursing students or you're targeting engineering students, where should you deliver those messages? At Encoura, we run search analysis on social media and other platforms to ensure that we understand the audiences that you're trying to target. Remember, 80% of the college student search process starts online. So you want to ensure you're there and you're not missing out on the conversation.

Finally, make it easy. You don't want to direct students to your home page.

If you're doing a visit campus push with visit messaging, you want to ensure once they land on that landing page, they have clear directions of your event dates and the registration for that visit. Or if this is a lead generating campaign, make sure that RFI, that request for information form, is listed, clear, concise, and please limit the amount of fields for the students to fill out.