TRANSCRIPT – click video above to watch.

Hi, my name is Chris Tyburski, Vice President for Higher Education Consulting here at Encoura, bringing you today's Enrollminute.

According to Eduventure's Admitted Student Research, the average distance from home that first year students are willing to travel for college is two twenty seven miles. With the enrollment cliff looming, it's time to expand your primary markets and find students who are willing to travel.

Here are three ways to refresh your search strategy, expand your brand, and increase your enrollments.

Start by analyzing your data.

Finding out what doesn't work in your current search can help you free up budget to expand your brand into new markets and find new pockets of students who are likely to enroll with you.

You can also incorporate AI predictive modeling.

AI models can help you predict both students who are willing to travel further distances for college and also identify students who are likely to enroll at institutions like yours.

And third, know your competition...

...in the new markets you're going into so that you can figure out how to best compete and win in those markets for specific programs or types of students.

So let's recap. Here are three ways that you can refine your search strategies as you approach the fall season.

First, analyze historic data to find those strategies that were not working so that you can cut that budget and redirect it towards things that will help you in the future.

Two, consider AI predictive modeling to help you identify students who are willing to travel further distances to come to your institution, and also to find the students who are most likely to express interest in and enroll at schools just like yours.

And three, understand your competition in your new markets so that you can create custom messaging that will help you compete on an even playing field and win as many times as you can.

Good luck this fall!