Company Acquires Higher Education Technology Firm To Solidify Full-Funnel Predictive Modeling Solutions for Colleges and Universities
AUSTIN, TX – September 4, 2025
Today, Encoura acquired HAI Analytics (HAI), marking an exciting new chapter for the company.
HAI is a trusted provider of higher education technology that empowers enrollment teams with artificial intelligence solutions while keeping human intelligence at the forefront. These solutions include customized predictive models that forecast enrollment outcomes like student yield, retention, and net tuition revenue. With HAI's solutions, partners are able to identify key drivers of student behavior, improve efficiency to reduce recruitment and retention costs, and boost yield conversion and net revenue predictability.
“Innovation isn't about technology for its own sake. It's about empowering students and colleges to find each other and succeed together,” said Encoura CEO Dennis Syracuse. “That's why, over the years, we've developed the most trusted suite of predictive models in higher education. We're thrilled to bring Encoura and HAI Analytics together as we share a commitment to transparency and data science, showing institutions not just the outcomes of predictive modeling, but how each step actually works for their specific campuses and the students they serve.”
This acquisition by Encoura reflects the shared commitment between the new partners to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. By combining the strengths of both organizations, Encoura and HAI embrace the opportunity to leverage their shared expertise to develop new technologies and services with speed, agility, and excellence – empowering their partner institutions to best serve the needs of today’s students.
Looking forward to the ways that the acquisition will strengthen the industry as a whole, HAI co-founder and CEO Emily Coleman shared, “The integration of the HAI and Encoura offerings creates a comprehensive platform for recruitment, enrollment, and retention that will deliver a level of insight and impact that is unmatched in the higher education space.”
HAI brings valuable resources, expertise, and complementary capabilities that will enable Encoura to accelerate its growth and expand its offerings in the technology sector. Together, the two companies are poised to build on a more than 50-year legacy of success while unlocking new opportunities for their partner institutions, students, and employees.
Encoura’s majority investor, Nexus Capital Management, is proud to have supported Encoura through this acquisition and is confident that this next step will position the business for even greater innovation and institutional partnerships.
Encoura and HAI look forward to seeing the continued success of the company and its partners as they embark on this exciting new partnership. To learn more about the acquisition, visit encoura.org/lp/encoura-and-hai.