Expanded solutions empower higher education to meaningfully engage students from first-interest through long-term involvement

AUSTIN, TX – February 2, 2026

Encoura, an industry-leading educational technology, marketing, and research organization, today announced the close of its acquisition of Anthology's Lifecycle Engagement and Student Success business. This acquisition deepens Encoura’s ability to support higher education institutions in creating meaningful connections with students and alumni from first interest through lifelong engagement.  

With the addition of Anthology’s CRM, student success, and advancement solutions, institutions will have access to expanded tools, insights, and expertise to achieve their goals. These added capabilities further empower institutions to meaningfully engage students from recruitment through completion, all while cultivating enduring alumni and philanthropic relationships. 

“This acquisition strengthens Encoura’s focus on what matters most in higher education: how institutions engage students over time,” said Dennis Syracuse, CEO of Encoura. “By adding Anthology’s Lifecycle Engagement and Student Success capabilities, we’re empowering institutions to support students from first interest through graduation and beyond with the insight and tools needed to act intentionally at every stage.”  

Higher education institutions are navigating increasing pressure to recruit, retain, and support students in an environment shaped by shifting demographics, rising costs, and heightened expectations for personalization and outcomes. As a result, leaders are seeking clear insight into student, alumni, and donor needs, and more effective ways to engage individuals throughout their relationship with the institution.

Encoura brings together technology, insights, and human expertise to help institutions understand the student lifecycle and respond with purpose. The addition of Anthology’s Lifecycle Engagement and Student Success businesses builds on Encoura’s ability to translate insight into action by supporting coordinated outreach, timely intervention, and sustained engagement across the student journey.

Encoura looks forward to supporting and strengthening higher education’s trusted Lifecycle Engagement and Student Success solutions — including Reach, Engage, Raise, Encompass, Advance, Baseline, One Stop, Helpdesk, and more. Institutions can expect continuity of service, support, and continued investment in the solutions they rely on today, alongside innovation informed by Encoura’s deep higher education expertise. Together, these strengths enable institutions to achieve their goals and strengthen their communities. 

For more information about Encoura's expanded capabilities, visit encoura.org/anthology.