Turning New Student Interest Into a Stronger Retention Strategy

Florida Atlantic University & Encoura

A university with vast academic offerings and a beautiful location, Florida Atlantic University (FAU) recently experienced a surge of growth as a result of both internal efforts and organic means, including FAU's Final Four basketball achievements. Through a partnership with Encoura, FAU was empowered to better understand its students, its enrollment performance, and its market to improve high school student engagement and first-year student retention.

As a result of research, enrollment technology, and predictive modeling, FAU has seen growth in both their enrollment strategy and their student retention. It achieved a 5% increase in first year retention, strengthened institutional messaging, and improved honors student enrollment. The university looks forward to continuing to tap into technology and research to further improve their student connections and retention for years to come.