Aligning Campus Teams to Achieve Record Enrollment

Challenge

Serving more than 12,000 students across a wide range of undergraduate and graduate programs, the University of Tennessee at Chattanooga (UTC) is known for its vibrant campus culture, strong community partnerships, and commitment to student success. However, UTC began to face intensifying competition for first-year and transfer students due to demographic shifts, pandemic impacts, and the state’s free community college program. As the pool of prospective students shrank, traditional marketing approaches lacked the precision and personalization needed to stand out. It knew it had to adapt its strategy to meaningfully connect with prospects and guide them through the enrollment journey.

Solution

UTC strengthened its enrollment approach by aligning recruitment, admissions, and marketing efforts using Anthology® Reach as a supporting platform. The university leveraged data and centralized tools within Reach to better identify, segment, and engage prospective students with timely, relevant communications across channels. A fast-tracked implementation ensured the solution was in place for a critical admissions cycle, enabling teams to quickly adopt new, more effective workflows.