Exceeding Graduate Program Goals with Diversification & Digital Solutions

Challenge

A private university located in Northern California, the University of the Pacific (Pacific) is proud to offer its students big university academic and professional choices with small college caring. With the current challenges facing higher education institutions across the country, Pacific leadership had the foresight to understand that the future success of its institution depended upon expanding its campus beyond an undergraduate education focus.  

Solution

To ensure the university overcame higher ed’s challenging landscape, Pacific was determined to diversify enrollment streams by opening new graduate programs. With a commitment to this new, broader enrollment strategy, Pacific turned to its trusted partner Encoura for market insights and digital marketing solutions that would strengthen both undergraduate and graduate recruitment efforts — creating a holistic approach founded on the understanding that these two sides of recruitment were interconnected.