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Walden University
5 minute read

Boosting Retention with Student Support Services

Challenge


An early pioneer in distance education, Walden University was established in 1970 to make advanced degrees more accessible to non-traditional learners. Today, Walden continues that mission with online programs designed for adults and others who need a flexible path to a high-quality education. 


However, Walden University identified financial aid as a critical barrier to student persistence, particularly when students were unable to quickly access support. Rising call and chat volumes led to long wait times and strained staff capacity, putting students at risk of delaying registration or stopping out. This was especially challenging for Walden’s large population of working professionals who needed support outside traditional business hours.


Solution


To improve access and reduce friction, Walden leveraged One Stop to expand financial aid support beyond its in-house team. The partnership provided students with 24/7 assistance through phone, self-service tools, and mobile access, helping resolve financial aid questions and account holds more quickly. Walden and the One Stop team closely tracked student interactions and registration outcomes to understand the impact of expanded support across programs, GPA levels, and financial hold statuses.

Student Support Services

One Stop

Results

Students who received financial aid support through Anthology One Stop achieved a term-to-term retention rate 26% higher than students who did not interact with the service. These students registered for courses at higher rates across all degree levels, GPA ranges, and colleges, with particularly strong gains among students with lower GPAs or financial holds. The partnership helped Walden reduce barriers to registration, improve retention outcomes, and gain actionable insights to guide future student success strategies.

Website engagement 5 times higher than previous campaigns
26% increase in term-to-term retention rate
Website engagement 5 times higher than previous campaigns
Increased course registration rate
Website engagement 5 times higher than previous campaigns
31% increase in retention of students with financial holds
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