Higher education is changing everywhere we look. From students making more strategic college decisions with heavy family participation in the search process, to embracing a new generation of students with unique marketing engagement, now is the time for colleges and universities to adapt in order to thrive.
Join us to dive into the latest expert research on Generation Alpha (now beginning their college searches!) – including their unique decision drivers and behaviors, as well as the most effective communication strategies to engage them and how to ensure your academic programs fit their needs.