How to Optimize Your Graduate Recruitment Strategy with Intent-Based Marketing

57 mins

Driving prospective graduate students to your institution’s website is a critical element in a successful graduate recruitment strategy. Leveraging the power of Search Engine Marketing (SEM) can help identify and attract prospective graduate students, while also building brand awareness and maximizing your potential reach. Is your digital strategy for boosting graduate enrollment ready and in place?

In this webinar, we discuss three intent-based strategies proven to drive graduate recruitment. You’ll learn:

  • How to build a smart and responsive SEM strategy for your institution and master the art of building a keyword strategy, taking Alexa and Siri into consideration
  • How to protect and extend your investment in SEM with Keyword Remarketing
  • How to leverage YouTube’s rich, interest-based filters to find adult learners actively searching for programs

This session will be led by Encoura’s Reva Levin, Vice President of Digital Strategy and Jason Stevens, Regional Director, Digital.