In today’s competitive higher education landscape, understanding prospective students’ perceptions and expectations is crucial for effective recruitment. Encoura’s Prospective Student Brand Research™ (PSBR) offers institutions valuable insights into how students view their institution and what they seek in a college experience.
Join us as we dive into the benefits of using PSBR, highlighting how it can inform and refine your institution’s marketing and recruitment strategies. This will include an overview of Student Mindsets™, an outreach strategy institutions like yours are using to stand out from the competition and build their brand.