As the higher education market continues to shift, institutions can no longer rely on simply launching new bachelor’s programs as a guaranteed path to enrollment growth. With a shrinking population of traditional-aged students and increasingly discerning adult learners, the strategy of “more is better” is giving way to a more intentional, data-informed approach: program portfolio optimization.
In this forward-looking webinar, we’ll explore how student preferences are evolving and what that means for program planning and resource allocation. Drawing on the latest research, we’ll examine how to evaluate your current portfolio—beyond just enrollment numbers—to identify which programs to grow, maintain, consolidate, or sunset.
Whether you're building your next strategic plan or making near-term decisions about academic offerings, this session will provide a practical framework to ensure your bachelor’s portfolio is both sustainable and responsive to today’s shifting higher education landscape.