Action Plans

Action plans are comprehensive playbooks, giving your institution a detailed runway to achieve its goals quickly and effectively.

Engage Your Students and Families

How are you engaging students and their parents/guardians in the search, application, and acceptance stages?

Search and Shape Your Class

Is your institution ready to maximize your search strategy and become the leader of your markets?

Opening New Markets

Is your institution in the market for a new market of prospective students?

2025 Digital Marketing Trends

Each year, Encoura’s Digital Solutions team releases a list of digital marketing trends that provide insight into top strategies and areas enrollment/marketing teams should consider.

Yield Action Plan

It seems that each year brings new challenges to colleges and universities trying to yield their classes. It’s clear that enrollment teams need strong yield strategies.

Engaging Today's Parents/Guardians

While many enrollment teams focus on the shifting demographics and preferences of today’s college-bound students, far fewer colleges are paying attention to their families’ motivations and behaviors.

Reaching Graduate and Adult Learners Action Plan

As your team dives into this action plan, you’ll learn more about today’s graduate and adult learner market, including shifts in modality, fields of study, and more.

Student Mindsets for Personalized Marketing

If you could use a proven, data-backed, easy-to-implement strategy for boosting your student engagement starting today, would you?