Interested in learning more about Opportunity+?
Complete the form below—Encoura is ready to empower you with the industry’s leading enrollment platform to achieve your institution’s goals.
Grow & Shape Your Class in New Markets With Opportunity+™
Strategically increase your enrollment from new markets with Encoura’s latest data science–predictive models that weave seamlessly into your student search.
Solidify Your New Market Strategies with Encoura’s Opportunity+
With Encoura’s Opportunity+, you can focus on students who have the most potential to be a part of your next class, all while reaching students willing to travel, strengthening existing student data, and increasing awareness of your brand.
Proprietary Machine Learning
Unlike other models that rely on statistical regression methods, Smart+ leverages modern data science techniques that are proven to be much more accurate.
Most Inclusive & Diverse Data Set Nationwide
Powered by your past enrollment records, industry data, and insights from the ACT and Encoura college planning programs.
Access over 10,000 Data Points
Access to over 10,000 points per student for an in-depth analysis of common characteristics that would flag a particular student as more likely to enroll.
Travel Score
Predicts if a student is likely to travel for school–either out of state or 200+ miles from home–allowing your institution to:
- Expand into new geographical markets with less risk.
- Find students who actively want to leave their immediate home areas.
- Identify students in your primary market who may need additional support to consider staying close to home.
Opportunity Score
Predicts if a student is likely to be interested in a college or university similar to yours before the student actually inquires, allowing your institution to:
- Confidently increase your prospects and inquiries by finding students who are interested in colleges that have similar attributes to yours.
- Build brand awareness and relationships with prospective students before they engage with other colleges similar to yours.
Encoura’s Opportunity+ identifies students who are up to 3x more likely to be interested in schools like yours, which gives your institution the chance to reach these students ahead of similar institutions.
Get Started
Encoura is ready to empower you with Opportunity+ to achieve your institution’s enrollment goals. Reach out to us today!