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Turning Insights into Enrollment: Connecting and Engaging with Today's Graduate Prospects
Enrollment declines flattening, job market dynamics calming, and a renewed interest in continued education made the future of adult higher education programs look promising last year. How have these trends fared in 2025 and what shifts should colleges consider when recruiting today’s adult learners?
Fill out the form to get insights into the current trends driving enrollment demand, the most popular fields of study, digital marketing trends, and more.
Proven success
Revitalizing Graduate Enrollment
Watch to see how USC Rossier partnered with Encoura to boost applications to their online doctoral program by 100% and on-campus applications by 25%.
Connecting Research & Practice
About Encoura
We connect colleges and universities to their best-fit students through research, data science, marketing services, and consulting.
Encoura combines insight from Eduventures—higher education’s leading research and advisory services partner—with proven digital advertising strategies to help our partners reach their enrollment goals.
Get Your Free Resource
Turning Insights into Enrollment: Connecting and Engaging with Today's Graduate Prospects
Fill out the form to explore the evolving landscape of adult education, get insights into the current trends driving enrollment demand, the most popular fields of study and modalities, and more.
You'll also learn key digital marketing strategies that speak to the needs of today's adult learners on the platforms they use most for college search.