3 Ways to Reach More Students with What You Already Know
Imagine you could recruit your next class based on those who enrolled from your last class. With a predictive audience campaign, you can target prospective students with similar interests, behaviors, and demographics of those who have enrolled at your college before.
Hi. My name is Bri Weight. I am the digital regional director at Encoura, and I'm here today with the Digital Enrollminute.
The great news is that you can use the information and data you already have on file to get in front of your prospective students. Here are three ways that you can reach more students with what you already know.
The first point is to use the interest and behaviors that you have on file. This opens the doors to persona-driven marketing to engage those individuals that look like your current enrolled students.
The second is knowing your team and admissions counselors key travel areas. For example, your feeder high school locations. This is essential. You can get in front of these students with social video ads, display ads, and get your brand in these high school locations. In addition, you can also geofence specific college fairs. As we all know and understand, you can't reach everyone, so understanding your priority markets is essential.
Third, know your market competition. As we all know in higher ed, we all have competitors. You can deliver digital ads to individuals that are landing on your competitors website. From there, deliver an ad that really helps the student determine if they're a best fit for your university and then also show them your value.
Because the enrollment cliff is coming, it's essential that you're very strategic with your budget. The ways that you can do that is
- First, use the data that you currently have on file to get in front of those like minded students.
- Second, understanding your travel so you can get in front of students that are actively in those high school locations, at those college fairs.
- And then lastly, get in front of those students that are actively engaging the competitor website to really show your value to ensure that you can reach the students that you need to.
