June 5-7, 2024 | Molloy University

Join us for The New Normal: Successfully Recruiting the Entire Family

Thursday, June 6 | 10-10:45 a.m. | Bishop Kellenberg Hall K006

Today’s college-bound students have attended most, if not all, of their high school years during the pandemic and amidst our country’s political and social turmoil. As a result, enrollment offices now face a new normal–including larger family participation, evolved communication channels, and shifted mindsets about college motivations–which must be understood in order to best recruit and market to today’s students. This session will reveal findings from the latest Eduventures Prospective Student Research™ and digital marketing best practices. Adapted motivations of college-bound high school students.

Session Objectives

  • Understand shifting family engagement levels and roles and the preferred communication channels by prospective students and their families
  • Develop successful messaging strategies to meet the needs and desires of students and families
  • Utilize the most effective digital marketing solutions to engage today’s students and families