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Connecting Data & Enrollment Goals to Serve Students

University of Arizona & Encoura

The University of Arizona leveraged its enrollment technology, the Encoura Platform, to get the in-depth location insights and enrollment consulting it needed to strategically engage new out-of-state markets. They also employed the new data to better understand different student segments, define a more effective strategy for student search orders, and personalize student communications to boost engagement. With the resources to focus on the most important student and market data for these strategies, the University of Arizona expertly set itself up for success to shape the next class.

Funnel Optimization

Strategic Enrollment Consulting

Funnel & Market Analysis


Eduventures® Prospective Student Mindsets™

Prospective Student Research

Prospective Parent Research

Advanced Student Search

Encoura Combined Dataset

Smart+® Predictive Model

Email Marketing

Segmented Email Campaign Development

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The Encoura Platform has helped us have a better awareness and understanding about trends and what's really happening in the segments of students that we are recruiting. Which then helps us make better decisions through the prospective search process, marketing messages, and the overall annual planning.
Emily Ross - AVP Enrollment Management
Emily Ross - AVP Enrollment Management logo

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Encoura is ready to connect with you to get started on your best strategy. Learn more about how higher education leaders are better understanding their market to take their institutions to the next level.