title logo
4 minute read

Ahead of the Competition


As the smallest Division I football school in the country, The University of Tulsa truly can say they are a small school with great opportunities. The university’s Dean of Admission and Director of Admission Data started out the year with 2 goals: build their brand awareness and get to know students earlier in the recruiting process. Fortunately, they knew that with the help of strategic partners and latest higher education technology they could accomplish both of these goals, bringing in students who are a great fit for their institution.


The University of Tulsa (TU) reached out to their trusted partner Encoura to develop a winning strategy for the year that would enable them to engage students most likely to enroll earlier in the recruitment cycle. Using Market Insights, the latest technology from Encoura, the admission team was able to gain detailed information on their student markets, pinpoint students who were ready to engage with TU, and set their counselors up for success ahead of travel season. By focusing on the right students at the right time, The University of Tulsa was able to use Market Insights to not only save time and resources, but also to plan ahead for the best student messaging and campus events in order to hit their enrollment goals.

Funnel Optimization

Strategic Enrollment Consulting

Funnel & Market Analysis

Competition Analysis


Eduventures® Prospective Student Mindsets™


Travel Planning

Hands-On Admission Counselor Training

Advanced Student Search

Encoura Combined Data Set

Smart+® Predictive Model

Declared Student Connection™

Affinity Connection™


Enrollment Lens®

Class Planner®

encoura quote image
This partnership with Encoura has really benefited us. The last couple of years have been tough on most schools, but the information we get–and the quality of the students we get from the Encoura programs–have a much higher propensity to engage and yield.
Dean of Admission
Dean of Admission logo


With their new strategy in place, The University of Tulsa team was able to connect with high-quality students and better their engagement with Encoura’s Affinity Connection and Declared Student programs to increase connections earlier in their recruitment cycle. As they look toward the rest of the year, the university is excited to continue planning and strengthening its recruiting efforts with Market Insights. The admission team is confident that with this expanded collaboration, they are set up for success with counselors who are confident during travel, a marketing team that is best positioned to promote their brand against competing institutions, and market knowledge to attract their best-fit students from primary and secondary markets.

Website engagement 5 times higher than previous campaigns
High-quality students from Affinity & Declared programs
Website engagement 5 times higher than previous campaigns
Positive response rates for Affinity students
Website engagement 5 times higher than previous campaigns
Competition Analysis to equip marketing team to best position themselves against competing institutions.
Website engagement 5 times higher than previous campaigns
Report sharing to generate data most important to counselor travel.

Read More Case Studies

case studies card

Columbia College: Standing Out in a Field of Columbias

The University of Tulsa wanted to launch their enrollment by building their brand awareness and getting to know students earlier in the recruiting process. With their new strategy in place, the enrollment team was able to connect with high-quality students and better their engagement to increase connections earlier in their recruitment cycle.

Read More
case studies card

Baylor University: Yielding Students From Freshman Year

Baylor University determined to recruit students earlier in their college search process, strategically leveraging predictive modeling to reach out to freshmen and sophomores. This pivot in strategy paid off as their inquiries soared 23.6%, setting the university up to be in a great funnel position for years to come.

Read More
case studies card

Louisiana State University Shreveport: Empowering Students Digitally

Louisiana State University Shreveport aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. Through execution of a strong, new digital marketing strategy, the university saw a 130% increase in new market applications and a 109% increase in applications from minority students.

Read More
case studies card

University of Nebraska-Lincoln: Keeping in Mind What Students Really Value

The University of Nebraska-Lincoln launched digital engagement and email campaigns to connect with prospective students at their specific stages of enrollment. Along with increased engagement, these campaigns resulted in the highest levels of in-state student post-view and post-click interactions.

Read More
get started

Get Started

Encoura is ready to connect with you to get started on your best strategy. Learn more about how higher education leaders are better understanding their market to take their institutions to the next level.