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Louisiana State University Shreveport
4 minute read

Empowering Students Digitally


The enrollment team at Louisiana State University Shreveport (LSUS) had a unique recruitment strategy prepared for the year. Rather than focusing on moving students through each stage of the enrollment funnel, the LSUS team’s plan involved empowering students and their families with information to map their dream careers with a clear path to achieve those goals at LSUS. Additionally, they aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. The enrollment team knew that reaching students and families successfully required the right timing and the right channels–along with the right message–to effectively share their story as an institution in a way that would assure prospective students they belonged.


LSU Shreveport partnered with Encoura to execute a digital strategy that would promote brand recognition and generate applications in new markets. While staying aligned with their vision to empower prospective students by meeting them where they are, the university turned to Encoura to effectively provide market analysis, demographics knowledge, and digital solutions that would achieve their goals. In collaboration, Encoura Digital Solutions and LSUS boosted student engagement in targeted markets, strategically refocused recruiter efforts by student program interest, increased applications, and successfully launched an innovative career guidance campaign for students and families.


DEI-Focused Marketing Outreach & Support

Traditional Marketing

Career Guidance Campaign

Digital Solutions

Keyword Retargeting

Residential Targeting


Career Guidance Campaign


Campaign Performance & Recommendations

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What Encoura has done to help us increase our brand recognition across the state has been transformational. It is staggering to see the reach we have gained, particularly to see that students are engaging with our digital marketing in areas we have never reached before.
Vice Chancellor, Strategic Initiatives
Vice Chancellor, Strategic Initiatives logo


Despite the high competition in the state, Louisiana State University Shreveport successfully implemented digital marketing solutions to meet students where they are in their college journeys and augment their university brand recognition and engagement.

With a remarkable increase in new market applications–many from minority students–and an effective new recruitment travel strategy, LSUS is excited to soon meet its enrollment goals while empowering students. The university continues to partner closely with Encoura to digitally engage today’s college-bound students who often prefer information seeking online over in-person advising.

With such strong success in new markets and great connections with students and their parents throughout the recruitment cycle, it’s clear to the LSUS team that colleges and universities need to be prioritizing digital marketing at the top of their communication strategies to reach today’s students most effectively.

Website engagement 5 times higher than previous campaigns
In first 6 months, new market applications increased 130%
Website engagement 5 times higher than previous campaigns
109% increase in applications from minority students over the prior year; a 10% increase in the total application pool
Website engagement 5 times higher than previous campaigns
Students excitedly approached recruiters in response to digital marketing
Website engagement 5 times higher than previous campaigns
Focused recruiter travel to locations with highest program interest
Website engagement 5 times higher than previous campaigns
Parents/Guardians informed in admitted students’ decisions
Website engagement 5 times higher than previous campaigns
Surge in brand awareness in the more competitive areas of the state

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