For our final Wake-Up Call of 2017, we thought we’d reflect on the content that you, our readers, have signaled is most valuable.
While it is tempting to jump ahead to 2018—especially in a climate of uncertainty about how current events may shape higher education next year and beyond—it is also important to pause and remember where we’ve been. Below are the Top 5 most-viewed Wake-Up Calls from the past year. Enjoy them again or for the first time, and thank you for being part of our community!
The release of 10 Adult Prospective Student Mindsets, to accompany our six Traditional Prospective Student Mindsets, designed to change the way institutions approach marketing.
Key mistakes that many colleges and universities make when shaping their institutional brand.
For more Wake-Up Calls, visit the Wake-Up Call homepage to view the entire archive.
For more of our 2017 Year in Review, read Chief Research Officer Richard Garrett's reflection on our predictions for 2017 and what each of our analysts learned in higher ed this year.
Stay tuned for forthcoming research in 2018, where we will kick the year off with fresh insights from the Survey of Admitted Students about the admissions decisions of traditional undergraduates!