Keeping up with the digital landscape is one of the most important things an enrollment marketer can do, but it’s also one of the most challenging things to stay on top of. As Gen Z’s preferences and behaviors have shifted, so has the affinity for favorite apps and social media. Did you know that TikTok just surpassed Google to become the #1 most trafficked site in the world?
Deciding where to invest your time and resources to engage prospective students should go hand-in-hand with where Gen-Z is actually spending time, especially as COVID-19 continues to prevent you from engaging with students face-to-face. In this webinar, Jason Stevens, Director of Digital Solutions, forecasts our predictions for the digital enrollment landscape in 2022.