Digital Predictions for 2023: Video-First Strategies Win Students and Families

7 mins

As you kick off a new calendar year and continue to recruit your incoming class, finding the right marketing mix to keep Gen Z students engaged can be challenging. While their preferences and behaviors continue to shift, staying in-touch with them on their preferred platforms is more vital than ever – will TikTok continue to lead the way in 2023?

In addition to knowing where to engage your prospective students, it’s even more important to know how to pique their interests in an age of mindless scrolling and successfully engage them. In this webinar, Jason Stevens, Vice President of Encoura Digital Solutions forecasts our top predictions for 2023 for the digital marketing enrollment landscape.