Digital Predictions for 2024: Successfully Engaging Multiple Generations

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60 mins

New year, new marketing! As we kick off the spring semester, it’s time for enrollment and marketing leaders to strike a balance between engaging both Gen Z in your yield efforts and preparing inquiry generation strategies for Gen Alpha students who are about to enter high school.

Is there a balance that colleges can find to engage both these generations, taking into consideration different demographics? Are there differences in digital preferences? What’s the best way to strategically manage your messaging and resources?

In addition to knowing where to connect with these prospective students, it’s even more important to know how to pique their interest in an age of continuous scrolling to successfully engage them. In this webinar, Johanna Trovato, Eduventures Principal Analyst, will share the latest findings from Eduventures’ 2023 Student Sentiment Research on engaging critical groups of current high school students and their families. Jason Stevens, Vice President of Encoura Digital Solutions, will build upon this research to forecast our predictions for the digital marketing enrollment landscape in 2024.