Prospective students are the leading edge of your school’s institutional identity; the students you recruit today represent your brand tomorrow. This means that successful recruiting not only fills your class, it also contributes to grassroots identity-building for your institution.
Using Eduventures national research on prospective Student Mindsets™ and institutional brand segments, Eduventures VP of Research at ACT | NRCCUA Cara Quackenbush will illuminate two foundational questions of your institution’s identity positioning:
- How can you use data to better understand what kinds of students are in your market?
- How do they think about the institutions they are considering?