How To Measure the Success of Your Digital Media Dollars

58 mins

You’ve already invested in digital media to enroll Gen Z. But how do you accurately measure the success of any one campaign and what metrics really matter as you look to improve engagement with prospective students?

In this session, we share key insights on how Gen Z really uses media—why the results you’re looking for aren’t exactly linear—how to cope with those results—and better yet, how to celebrate them. You’ll learn the full portfolio of emerging media you should be leveraging, gain a better understanding of the true ROI you’re getting from your current digital efforts, and key traps to avoid moving forward so that you can make your next class.