Key takeaways

Adapted motivations of college-bound high school students
Shifting family engagement levels and roles
Preferred communication channels by prospective students and their families
Successful messaging strategies to meet the needs and desires of students and families
Most effective digital marketing solutions to engage today’s students and families

Presenters

Kim Reid

Principal Research Analyst

Kim brings advanced analytical capability in market research, assessment, and program evaluation to her work, helping clients make strategic decisions.

Jason Stevens

Vice President, Digital Strategy

Jason Stevens leads the Encoura Digital Solutions team. Jason has managed media strategy, implementation, and reporting for both undergrad and grad clients.

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Search And Shape Your Class
Engage Your Students And Families
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Client Success Stories

Log In
About
Careers
Contact
Encoura Platform
Data Security

Press Room
Client Success Stories
Understand Your Market
Search And Shape Your Class
Engage Your Students And Families
Optimize Your Funnel