Engage Your Students and Families
With personalized, timely engagement, we help you build trust with the entire family — deepening their interest, easing uncertainty, and guiding them toward choosing your institution with confidence.
Help Students Move From “Maybe” to “I’m Committed”
Solution Focus
Omnichannel, Student-Centered Marketing Solutions
Boost inquiry, application, yield, and overall enrollment results:
- Use authentic student voices, imagery, and campus stories across email, print, and digital to spark interest and drive inquiries
- Personalize outreach by major, interest, or persona to increase application volume and engagement
- Guide students through each stage of the funnel by promoting events, deadlines, and deposits within a seamless, branded experience
Inspire action, not just interest, with marketing solutions that move students from thinking about your institution to enrolling online or on campus.
Turn student interest into action by helping them take the next step toward enrollment.
Encoura partners with your team to design and execute marketing campaigns that capture attention, nurture relationships, and guide students toward making your institution home.
Combine Research With Data To Align Your Brand With the Student Experience
Experiental Interest
Social Focus
Career Through Academics
Career Pragmatist
Exploration & Meaning
Grad School Bound
Solution Focus
Eduventures® Student Mindsets™
Understand what drives student decisions and use it to position your outreach:
- Segment prospective students by their motivations, goals, and preferred outcomes
- Personalize campaigns across email, print, digital, and admissions conversations
- Align your messaging to reflect the college experience students value most
Turn insights into standout messaging that speaks to students’ goals and delivers meaningful enrollment results.
Use research-driven insights to uncover what students value most in their college experiences and how they see your institution.
Work with your Encoura consultants to turn those findings into messaging that connects with students and reflects the outcomes they care about most.
Launch Full-Funnel Campaigns That Speak to the Entire Family
Priorities for Choosing a College or University
Parents
Students
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Solution Focus
Parent/Guardian Research & Double-Validated Emails
Reach families with relevant and impactful messaging:
- Understand what these influencers care about, like cost or ROI
- Reach parents/guardians when they first start thinking about college
- Increase engagement up to 5x when including parents/guardians
One strategy, every generation — tailored marketing that connects across ages and stages.
Today’s students and families engage differently and expect more.
From Gen Z and Gen Alpha students to Gen X and Millennial parents/guardians, we’ll help you find the marketing mix that resonates most with every generation at every step.
Show Up Where Students Scroll, Game, and Visit
Solution Focus
Encoura Digital Solutions
Connect with students and families wherever they spend time online:
- Run targeted campaigns across platforms like TikTok, YouTube, Hulu, and Twitch
- Use audience targeting and predictive data to reach students most likely to engage
- Deliver coordinated, branded messages that keep your institution top of mind
Whether students and families are watching, gaming, scrolling, or attending events, extend your marketing team’s reach to connect where and when it counts.
Reach the entire household on the digital platforms and devices they use most, from social media to streaming and gaming.
Partner with Encoura’s marketing experts to deliver timely, targeted campaigns that build awareness and engagement across every touchpoint.
FREE RESOURCE
Engage Your Students & Families Action Plan
Explore engagement strategies from basic to advanced that will help you build stronger connections with students and families.
Explore Encoura's Other Solutions
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Encoura is ready to empower you to understand your market and set up your best strategy to achieve your institution’s growth goals. Reach out to us today!