Search & Shape
Your Class
Leave the guesswork behind and start building a new search strategy with purpose.
Take control of your search strategy by identifying, reaching, and connecting with students and families who are most likely to engage and enroll.
Collaborate With Search Experts
Solution Focus
Strategic Enrollment Consulting
Team up with experienced search professionals to maximize your reach and engagement:
- Benefit from our team of enrollment and marketing consultants with 20+ years of industry experience
- Leverage Class Planner® to find the right students with 35+ filters to shape your class over time
- Adjust strategies with agility based on performance, market shifts, and enrollment needs
Build a smarter, more intentional search strategy with a partner that brings deep industry insight to help you reach your enrollment goals.
Encoura consultants integrate your data and unique goals to design a multi-year search strategy, helping you build interest early and guide students from prospect to enrollment.
Access the Largest Combined Data Set in the Industry
Solution Focus
Encoura Combined Data Set
Reach students from across the country who are planning for college:
- Engage students who are actively planning for their future — students in Encoura’s college planning programs are 38% more likely to enroll.
- Connect with a pipeline of students participating in the Encourage college planning program used by 20,000+ educators, 10,000+ high schools, and 5,000+ school districts nationwide.
Broaden and deepen your connections with students by using a data set designed to strengthen engagement and fuel enrollment growth.
Encoura’s college planning program, Encourage®, is at the heart of our mission to empower students and institutions to create meaningful connections so everyone can achieve their goals.
Access Encoura’s unmatched data set of nearly 8 million students nationwide – sourced from Encourage and ACT® – and their families.
Search Smarter with a Prospect-to-Enroll Model and Advanced Student Insights
Solution Focus
Precise Student Search
Make your most strategic search decisions before you acquire names:
- Smart+: Focus your recruiting strategy with a prospect-to-enroll model that pinpoints the students most likely to engage and enroll
- Declared Student Connection: Reach students who have already expressed interest in your institution and are up to 6x more likely to enroll
- Affinity: Build on existing familiarity through connections like alumni, faculty, or peers to strengthen early engagement
- eMatch®: Enrich student records from any source by filling in missing contact details to keep your outreach consistent and complete
Save time and money by ensuring your staff is building connections with the right students in the right markets.
Encoura’s inquiry programs and AI-powered Smart+® model pinpoint students with the highest likelihood to engage and enroll, enabling smarter outreach and stronger enrollment outcomes.
Prioritize students most likely to engage and enroll using your customized Smart+ scores, which are enhanced by top-performing inquiries to boost outreach efficiency and enrollment success.
Engage Families To Maximize Your Impact
Prospective Parent Mindsets
Solution Focus
Parent/Guardian Emails & Research
Reach families with relevant and impactful messaging:
- Access the only double-validated parent/guardian contact data in the country
- Segment messaging by student personas to match values and decision factors
- Discover what families value most in the college decision process with the Eduventures® Prospective Parent Research™
Empower your team to build stronger, more meaningful connections with students’ top influencers — their families.
It’s not enough to engage with prospective students only — your recruitment efforts also need to include their parents/guardians.
Watch your engagement with the entire family increase up to 5x with Encoura’s double-validated parent/guardian emails.
Explore Encoura's Other Solutions
Get Started
Encoura is ready to empower you to understand your market and set up your best strategy to achieve your institution’s growth goals. Reach out to us today!